Brand Redesign
I assisted in creating, applying, and enforcing the new 6Connex brand. The new brand included more colors, new shapes, and a different marketing tone. These refreshed elements combined to give 6Connex a youthful and exciting appearance to combat market conditions.
Website Redesign 2023
After 3 years and a significant market swing, virtual events needed to be marketed differently, and 6Connex needed an in-house website refresh including SEO, graphics, product positioning, and design. This was completed in 3 months with the help of past user data, SEO data, and competitor site research.
Marketing Videos
The 6Connex product is a virtual event platform, which makes it a very visual product. The marketing team needed in-house videos developed for various applications. I scripted, developed, and produced these in-house with the supervision of my Creative Director. These videos were essential to capturing the 6Connex platform's true visual nature.
6Connex Youtube stats January 2025:
"6Connex Event Technology..." has nearly 80,000 views
"A Better Event Experience..." has nearly 70,000 views
Trade Show Graphics/Materials
6Connex is an event tech company. The 6Connex marketing team needed to utilize it's own software, and the event industry it lived in, to promote the product. Therefore, the team attended many shows throughout the years I worked there.
Collateral
The 6Connex product was complex, and very adaptable. To market it properly, the team needed various flyers, brochures, and one-pagers that matched the specific campaign focus they were targeting. Below are some examples of ones I made in-house.
6Connex Engagement Animations
6Connex often released new attendee-centric modules for its virtual event software, and needed to promote these new modules to its existing customers and new prospects. I created custom animations in-house to showcase how these modules directly benefit attendees.
