POL Brand Guide
PublicacoesOnline (POL) had an existing logo and colors but lacked a defined visual hierarchy and overall brand style. This project was additionally complex due to a strong language difference. Regardless, taking into account their reasoning for their current website design choices, I combined those points with a fresh new visual style.
Website Redesign
We built a strong consulting relationship with the POL team by addressing their concerns about changing their current site, anticipating technical challenges with customer portals, and delivering a new, conversion-focused website. This successful project resulted in a mutually beneficial partnership to enhance their marketing.
Partner Focused Presentations
In a marketing effort to attract leads through partners, the POL team reached out for customized slide decks per partner company prospect. Below is 1 example of 3 versions we did for the team. These slide decks were received positively by the POL team and successfully by the partner company teams.
