Satuit Brand Guide
The Satuit team wanted a total refresh from the outdated brand to a new, bright future. This meant I was unencumbered by current guidelines or past design choices. Utilizing their long-standing logo was critical for continued client relationships, but I utilized the logo shapes and colors in new ways. We finalized a successful brand and visual style that spoke of the company's longevity without sticking to outdated traditions.
Satuit Website
Once we had solidified a successful brand redesign, the team was eager to apply it to their current website. Redesigning their website to match the new visual styles increased their website leads, and ultimately, conversions. The site redesign also included SEO-optimized copy, a new site structure, and better conversion opportunities.
